Web Survey Bibliography
PURPOSE: To assess the impact of including next and back buttons on response burden and measurement reliability of computer-based surveys.
METHODS: A sample of 807 participants (mean age of 53; 64% women, 83% non-Hispanic white; 81% some college or college graduates) from the YouGov Polimetrix panel was administered 56 items assessing performance of social/role activities and 56 items measuring satisfaction with social/role activities. Participants were randomly assigned to either (1) automatic advance to the next question with no opportunity to go back (auto/no back); (2) automatic advance to the next questions with an opportunity to go back (auto/back); (3) next button to go to the next question with no opportunity to go back (next/no back); or (4) next button to go to the next question with an opportunity to go back (next/back).
RESULTS: We found no difference in missing data, internal consistency reliability, and domain scores by group. Time to complete the survey was about 50% longer when respondents were required to use a next button to go on.
CONCLUSIONS: Given the similarity in missing data, reliability and mean scale scores with or without use of the next button, we recommend automatic advancement to the next item with the option to go back to the previous item.
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Web survey bibliography - Mobile phone surveys (305)
- Research Applications for Mobile Data Collection; 2011; Fawson, B.
- Making it fit: how survey technology providers are responding to the challenges of handling web surveys...; 2011; Macer, T.
- Optimus Modus: Comparing interviewing modes for visitor surveys; 2011; Stanley, N., Jenkins, S.
- The development of the KubeMatrix™ as a mobile app for Market Research Online Communities; 2011; Birks, D. F., Wilson, De.
- Mobile phones as an extension of the participant observer's self: Reflections on the emergent role...; 2011; Hein, W., O'Donohoe, S., Ryan, A.
- Mobile Research Apps – Adding New Capabilities to Market Research; 2011; Rieber, D.
- Snap judgement polling; 2011; Anderson, K., Wright, M., Wheeler, M.
- Capturing affective experiences using the SMS Experience Sampling (SMS-ES) method.; 2011; Andrews, L., Russell-Bennett, R., Drennan, J.
- Mobile Survey Development Toolkit/Survey Framework; 2011; Rauch, M.
- Survey Suite: Our "LOGIN & GO" Solution to Survey Research Needs; 2011; Lowden, M.
- "But This is My Cell Phone!": A Qualitative Look at Practical Techniques for Gaining the...; 2011; George, J., Balok, T., Frasier, A. M.
- Weaving the Web into Personal Communication Networks: A Mobile Phone Based Study of Smartphone Users; 2011; Kobayashi, T., Boase, J.
- Optimization of dual frame telephone survey designs; 2011; Slavec, A., Vehovar, V.
- In the Face of Declining Budgets: The Student Experience at Washington State University ; 2011; Allen, T., Dillman, D. A., Garza, B., Millar, M. M.
- Use of Cognitive Shortcuts in Landline and Cell Phone Surveys; 2011; Everett, S. E., Kennedy, C.
- Nonsampling errors in dual frame telephone surveys ; 2011; Brick, J. M., Flores Cervantes, I., Lee, S., Norman, G.
- Completing Web Surveys on Cell-enabled iPads.; 2011; Dayton, J., Driscoll, H.
- Use of new technologies in social research: Self-administered mobile surveys; 2011; Bosnjak, M.
- Nonresponse and Measurement Error in Mobile Phone Surveys ; 2010; Kennedy, C.
- The weirdest people in the world?; 2010; Heine, S. J., Henrich, J., Norenzayan, A.
- The multidimensional integral business survey response model; 2010; Bavdaz, M.
- The impact of next and back buttons on time to complete and measurement reliability in computer-based...; 2010; Hays, R. D., Bode, R., Rothrock, N., Riley, W., Cella, D., Gershon, R.
- The Gallup Poll: Public opinion 2009; 2010; Gallup, A. M.
- Recruiting probability samples for a multi-mode research panel with Internet and mail components; 2010; Rao, K.
- On-the-go and in-the-moment. Mobile research offers speed, immediacy; 2010; Pferdekamper, T.
- Ekos' observation of MRIA study - Canadian online panels: similar or different?; 2010
- Movie Mobile Polls: Does Survey Mode Make a Difference?; 2010; Williams, Do.
- Innovative mobile research in developing countries; 2010; Bellity, E.
- Mobile location based research: Cross cultural examination of coffee culture; 2010; Morden, M., Ferneyhough, C., Grenville, A.
- Globalpark Annual Market Research Software Survey 2009; 2010; Macer, T., Wilson, S.
- Investigating Data Quality in Cell Phone Surveying; 2010; Lavrakas, P. J., Tompson, T., Benford, R.
- An Analyze of the Zero Price Effect on Online Business Performance - An Research Based on the Mobile...; 2010; Liu, Y., Yuan, P.
- 3 screen measurement: Soccer World Cup 2010; 2010; Conry, S., Benezra, K., Singh, S.
- Mobile Research: New Platform, New Thinking ; 2010; Johnson, A. J., Conry, S.
- Mobile Research – The future’s in their hands: Exploring the Application of Digital Research...; 2010; Dodgson, S.
- Cell Connectivity Options for Field Interviewing ; 2010; Nofziger, J., Griggs, C.
- The Role of Landline and Cell Phone Usage Patterns in Nonreponse Error Potential Among Young Adults...; 2010; Currivan, D. B., Levine, B., Mayo, Ni.
- Assessing Cell Phone Noncoverage Bias Across Different Topics and Subgroups; 2010; Christian, L. M., Keeter, S., Purcell, K., Smith, A.
- Using a Simulation Study to Examine Strategies for Combining Cell and Landline Survey Samples; 2010; Duffy, T., Bausch, S., Iachan, R., Lu, B.
- Theoretical model of context-sensitive mobile methods; 2010; Maxl, E.
- Statistical foundations of cell-phone surveys; 2010; Wolter, K., Smith, P., Blumberg, S. J.
- Self-administered mobile surveys: Usability and (non)participation; 2010; Scherrer, S., Bosnjak, M.
- Mobile surveys from a technological perspective; 2009; Pferdekämper, T., Batanic, B.
- ISO 26362 Access panels in market, opinion, and social research-Vocabulary and service requirements; 2009
- Exploring mode effects in a panel survey of new businesses; 2009; Santos, B., DesRoches, D.
- The 2008 Confirmit Annual Market Research Software Survey; 2009; Macer, T., Wilson, S.
- E-epidemiology : Adapting epidemiological methods for the 21st century; 2009; Bexelius, C.
- The Introduction of a Cell Phone Oversample to the Ohio Family Health Survey: Covering the Undercovered...; 2009; Duffy, T., Iachan, R., Bausch, S., Muzzy, S., ZuWallack, R. S.
- Cell Phone Mainly Households: Coverage and Reach for Telephone Surveys Using RDD Landline Samples; 2009; Boyle, J., Lewis, F., Tefft, B.
- Zero Banks: Coverage Error and Bias in Rdd Samples Based on Hundred Banks with Listed Numbers ; 2009; Boyle, J., Bucuvalas, M., Piekarski, L., Weiss, A.